In Australia, one woman will die from ovarian cancer every 10 hours. As this disease has few symptoms and no reliable early detection test, women need to develop awareness.
Witchery launched the White Shirt Campaign in 2006 to raise funds for the Ovarian Cancer Research Foundation (OCRF) for its goal to develop and implement a detection test. The campaign has raised over $1.5 million to date. This year, the limited edition collection includes seven pieces for men and women and will arrive in Witchery stores from Monday, October 5, 2009.
Presenter Jules Lund and actress Asher Keddie are the faces of the campaign. To express your support, purchase a piece of the collection and Witchery will donate 100% of the proceeds to OCRF.