Kylie Minogue takes on Reality Tv personality over branding issue

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Global icon., Kylie Minogue has opposed reality TV's Kylie Jenner’s (From the Kardashian series) US trademark application for the term ‘Kylie’.

The reality TV star is seeking protection for the term in connection with advertising services. The application was published for opposition in August last year. Which we wholeheartedly agree with....  anyone else think Kylie (M) has bee ntrading with Kylie longer than the other one has been alive???  like seriously.

KDB, the Minogue's family business, filed a notice of opposition to the application on Monday, February 22.


KDB claimed that if the US Patent and Trademark Office approved Jenner’s application then it would cause confusion among consumers between the two Kylies and dilute her brand.

The company also cited existing trademark registrations for the term ‘Kylie’ that cover entertainment services and music recordings.

Minogue also owns trademarks for the terms ‘Kylie Minogue darling’, ‘Lucky – the Kylie Minogue musical’ and ‘Kylie Minogue’.

Now that would be camp - a Kylie Musical?!

In the opposition, KDB said Jenner is a “secondary reality television personality” who has received criticism from disability rights groups and African-American communities.

If the mark is approved, the association between Kylie Jenner and Kylie Minogue would result in dilution of her brand.

The story may not end here. Jenner has also filed a trademark application for the term ‘Kylie’ in connection with entertainment services. That application was published for opposition on Tuesday, February 23.


Source: Kylie Minogue; Kylie Jenner; USPTO; trademark opposition; ‘Kylie’; advertising



Robert Manser

Rob loves his boy bands and has worked with most of them. When it became too hard to work in Australia with the media - he started Giving a voice to the pop culture scene for over 16 years (check dates depending on when you read this.) In his other life he is a creative director, film maker, photographer and designer... but pop is his one true love. Along with imaginary boyfriends, Nick Lachey and Channing Tatum  (his husband approves).

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